Tuesday, June 4, 2024

The 60's: Mods & Hippies

Powe-Temperley, Kitty. The 60's: Mods & Hippies. Part of the 20th Century Fashion series. 2000. 32p. ISBN 9780836826012. Available at 391 POW on the library shelves.


The 1950s ended with the beginning of the space age, as both the Soviet Union and the United States placed satellites in orbit. During the 1960s, a space race took place to see who would get to the Moon first. This race saw the creation of new materials to design space suits, and inspired fashion towards the modern and streamlined look. The 1960s also saw the rise of the fight against the establishment, as protests over the Vietnam war erupted on campuses across the United States. Corporate attire came under assault as hippy prints, loose clothings, and the miniskirt appeared on the fashion radar of teenagers.

The rocker look continued to evolve in the 1960s, but was counteracted by the mods, or modernists, who preferred minimalist clothes inspired by jazz musicians. Famous designers such as Coco Chanel and Mary Quant continued to propose clothes inspired by events and by trends, but second hand shops and boutiques suddenly found a market for cheap clothes. Fashion icons from movies and music further influences dress styles in the 1960s, including the Beatles' more and more outlandish outfits and haircuts. 




No comments:

Post a Comment