Following the swinging 1970s, fashion adapted to new materials and designs. The 1980s saw the rise of the supermodel, young and beautiful men and women who showcased the best clothes produced by famous designers. The showing of wealth became ostentatious, with rich people flaunting their prosperity. The world also saw technology enter the fashion world. Items like the cellphone and the pager became fashion accessories. The roles of men also evolved, with more involvement in the family, caring, and sharing.
In the 1990s, fashion moved from the colorful and shiny to the more drab and shabby. Grunge, which evolved out of Seattle, impacted fashion with dark colors, combat boots, and flannel shirts. Simultaneously, girl power with groups like the Spice Girls hit the scene, showcasing female talent and powerful women in a man's world.
Fashion both followed social evolution and influenced society and as the century came to a close, the best aspects of previous decades became enmeshed in the flavor of clothes circulating.
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