The Story of Nike

Hays, Scott. The Story of Nike. 2000. 48p. ISBN 978-1-58340-006-0. 338.7 HAY on the library shelves.

When Philip Knight decided to write a graduate-level paper on how to design and sell track shoes, he had no idea it would lead to the creation of Nike, one of the world’s best-known shoes and sports apparel company.

From its humble origins in the early 1960s to today, Nike has grown from a one person operation selling shoes out of a car trunk to a multi-billion dollar corporation with enviable sales but a checkered record of labor and environmental violations in countries such as China, Vietnam and Indonesia. The story of Nike represents the American dream achieved at the expense of the rest of the world.