The Story of Sony

Hays, Scott. The Story of Sony. 2000. 48p. ISBN 978-1-58340-007-9. 338.7 HAY on the library shelves.

Created in 1945 as Tokyo Tsuchin Kogyo K.K. by engineer Masaru Ibuka, Sony had a complicated beginning. The company was founded in the ashes of the Second World War, and took time before it began manufacturing a product people would buy. In the process, Sony changed the world’s perception of “Made in Japan” from cheap knockoff products to top-of-the line quality items.

Sony also perfected marketing techniques to make people realize they needed the company’s products. Using the newly invented transistor in the early 1950s, Sony invented a portable radio, and the company took off.

Now a major electronics conglomerate, Sony remains one of the most experienced and quality-driven corporation. Its dedication to quality ensures that the name survives in a line of electronic products from televisions to radios to computers and gaming stations. The Story of Sony provides an overview of the company’s rise and how dedicated engineers overcame the problems of war and economic devastation to create one of the best known companies in the world.