Coca-Cola

Maupin, Melissa. Coca-Cola. 2000. 48p. ISBN 978-1-58340-001-X

Coca-Cola is probably the most famous brand in the world. Served in more than 200 countries and consumed at a rate of one billion 8 oz servings a day, the soft drink brand has humble origins. Started by a pharmacist in 1886, Coca-Cola went from being served by mixing the syrup with water to the beloved carbonated fizzy drink known today.

Coca-Cola is also the story of marketing excellence and branding, because ultimately it is a syrup mixed with bubbles. But everything, from the logo to the merchandise, was designed to appeal to the consumer so that more Coca-Cola would be purchased and drank.

A short but packed with information, this book presents the rise of a drink giant.