Friday, November 8, 2019

YouTube and Videos of Everything

Centore, Michael. YouTube and Videos of Everything. Part of the Tech 2.0: World-Changing Entertainment Companies series. 2019. 64p. ISBN 978-1-42224059-5. Available at 384.33 CEN on the library shelves.

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The story of YouTube is the story of most wildly successful tech companies: A group of college friends realized there was a need for a service, created a business plan, started a company in a garage, programmed a website, and wrote history. For YouTube, three friends who worked together at PayPal before it was bought by eBay in 1998 reconnected a few years later and discovered they had difficulty sharing videos they had recorded. At the time, each device used a different format that required a different piece of software to decode and play. Creating a service that could handle different formats and display them seamlessly on the Internet would finally facilitate videos online

Chad Hurley, Steve Chen, and Jawed Karim invested their own money and time, and built a company called YouTube, designed to let anyone to post videos online. They released their beta site in May 2005, and immediately it was a success. The expansion of YouTube was accompanied with growing pains, as the founders needed to both figure a way to monetize their site as well as enforce copyright laws. Advertising crept in. By the end of 2006, YouTube was popular enough that Google spent 1.5 billion purchasing it and incorporating it in its suite of services. As it continued to expand, YouTube improved technology and created a whole new type of job, the YouTuber. It also has increased its reach, becoming the 2nd most popular website worldwide, right behind Google but ahead of Facebook.

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